It Takes An Army

Marketing Automation: It Takes an Army

“Be All That You Can Be,” the Army slogan from 1980-2001, aptly applies to how marketing automation software platforms claim they can intensify the potential of your demand generation campaigns. It is said that this is done by enabling you to more effectively manage the targeting, timing and content of your messaging in response to prospects’ actions and behaviors, allowing you to connect individually on a grand scale.

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