Our Management Team
Debra da CostaPresident
Debra da Costa founded Direct Marketing Partners in 1991 with the goal of creating a company truly responsive to the individual needs of clients. To this end, she structured DMP so that the company would be large enough to have the depth of expertise required by corporations with worldwide interests, but of a size that would permit close project participation by all the firm's senior staff, as well as flexibility and agility.
In her career, Debra has held several design and technical positions with public agencies in both Canada and the U.S. and was responsible for the marketing efforts of Lawrence Moss and Associates. Before creating DMP, Debra was the President of Debra da Costa Consulting, where she was responsible for high-tech industry marketing campaigns.
In 2010, Debra was named one of the “50 Most Influential People in Sales Lead Management,” by the Sales Lead Management Association (SLMA). In 2011, she was one of SLMA’s “20 Women to Watch” winners.
A native of Los Angeles, Debra holds a B.S. and M.L.A. from University of California, Berkeley.
Tom Judge
VP Strategy and Business Development
Tom joined DMP in 2005 after fifteen years of consulting, design and implementation of best-practice lead generation and lead management programs. In addition, he is a Marketing Instructor at University of California and San Jose State University with the Direct Marketing Certificate Program.
Tom serves on the board of the Northern California Direct Marketing Association and has spoken and led workshops at the American Marketing Association, Business Marketing Association, Direct Marketing Association and the American Teleservices Association. He holds a degree in Marketing from Southern Illinois University and has performed Graduate work at Webster University, St. Louis, MO. He is a member of the Sales Lead Management Association's list of the 50 Most Influential Sales Lead Management Professionals.
George McAfee VP of Business Development
As V.P. of Business Development, George helps DMP clients enter new markets as well as helping them penetrate deeper into existing ones. George has a long and successful background in channel sales development and new business partnerships in technology industries spanning software, manufacturing, distribution, and government sales.
Jose da Costa
VP Call Center Operations
Jose da Costa oversees the DMP B2B focused call center. Responsibilities include recruiting/staffing, training, team building, quality control, monitoring, tactical implementation and continuous refinement of client campaigns. He has held several positions in his 18 year tenure with DMP, serving most recently as its General Manager and VP of Sales.
Jose brings a background of key corporate and civil planning roles in the U.S. and Canada and has authored several planning publication articles.
Jose received his B.A. degree from York University, Toronto, Ontario, Canada.
Deborah Plasencia
Director, Client Services
Deborah oversees the DMP marketing operations center, as well as the planning and implementation of client marketing programs, reporting and analytics. Deborah's outstanding organizational skills and management capability have been a critical element in DMP's ability to deliver first class marketing services to its clients.
Prior to joining DMP in 1994, Deborah worked in the financial services industry. She holds an Associate degree in Business.
Nisa HaydenMarketing Communications Manager
Nisa manages all marketing communications at DMP, where she oversees collateral development, web content and design, press/media relations, social content and other B2B lead generation communications. She has been employed in marketing, public relations and broadcast media in creative, production and management roles for more than 20 years.
