About Direct Marketing PartnersDirect Marketing Partners is an outsourced B2B marketing service provider. Through the use of proprietary tools, personalized multi-touch strategies and unmatched analytics, we optimize lead pipelines, accelerate marketing-through-sales cycles and achieve measurable robust ROI for a wide-range of private and public sector clients.
Our core competencies include sales lead generation and qualification. contact discovery and account mapping, sales appointment setting, campaign and ROI reporting, audience acquisition, inquiry management, channel partner and public sector programs.
DMP provides the marketing automation platform and call center software tools at no additional cost as part of our service provider offering. DMP integrates our service platform with all marketing automation platforms and CRM/SFA tools on the market.
Who uses DMP resources?Firms with complex B2B selling processes harness DMP resources and systems to help them plan and execute go-to-market campaigns that produce fruitful sales pipelines in new markets, or dig deeper in current ones, with limited staff, budgets and short lead times with no room for error. These firms use DMP to generate demand and qualified sales lead pipelines to spec, which accelerate their marketing-through-sales cycles with optimal conversions to sale.
For your next move, we suggest ano-obligation consultation to discusshow DMP's Channel Partner Sales Lead Programs may helpyou boost your channel sales. Contact us today. |
The Channel Partner ChallengeBusiness executives are constantly challenged with improving the sales process and productivity of their channel partners. Both want to drive costs down, while at the same time increasing what’s in their sales pipelines and the conversion to sales. Oftentimes the channel partners keep close reign on their customer and prospect database so your company has limited reach and control. To make things worse, Marketing Development Funds are often under-utilized, or inappropriately allocated.
Channel Partners are faced with the need to increase sales while keeping a lid on staff and selling expenses. The typical channel partner has strength in the latter stages in selling, by diagnosing prospect problems and closing with the best solution. However, they often need a boost during the early stage, pre-sales prospecting process. Forrester Research released a study showing that in most channel partner programs, this key step in the pre-sales process often goes undone. This gap creates a “sales black hole” or “revenue stall” problem and is a major dilemma to growing sales for both vendors and their partners.
However, the study also revealed that the channel partners sales process is accelerated when sales teams focus on qualified sales ready lead opportunities. "Sales ready leads" refers to prospects that fit the vertical market profile with the correct contacts pre-identified and engaged, prospect has acknowledged the business pains (which your product can solve), has a timeline identified and has access to budget. In short, best practices indicate that a vendor that sells through the channel should control the front end of the sales process, (the demand generation/lead generation and qualification steps), to better control their financial destiny.
The DMP SolutionTo address the above challenges, Direct Marketing Partners (DMP) has developed a “Channel Partner Sales Lead Program.” This approach fills the need for generating qualified sales ready leads and does not duplicate or conflict with your internal channel partner programs.
Our bundle of services is custom wrapped around your business needs as well as the needs of your channel partners, and we bring best practices to the process.
Key: Qualified Opportunities Raise Sales Success Rates
Benefits for You and Your Channel PartnersBenefits for your Company
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