Event Promotion & Audience Acquisition
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If you currently market through seminars, webinars and other events, you know they are a powerful strategy for customer acquisition, retention and growth. If you aren’t now doing events, DMP can help you get started—from generating audience registrations to encouraging cross-referrals within a company to making sure the people actually show up and then following up after the event. The result is maximum payback for your event marketing. The first step is to design an event which is sufficiently appealing that busy executives will invest one of their most valuable resources—time—to attend. Marketers need to “repay” attendees with education, exciting news, or other information of real value. You need to promote the event appropriately with professional looking invitations that make people feel they are part of an exclusive group chosen for a “can’t miss” occasion. Once attendees have registered, your behind-the-scenes promotional work is just beginning. Registrants should be reminded of the upcoming event through different media (phone, email) without being overwhelmed with repetitive contacts. Once the event has occurred, you need to ensure a smooth transition into your lead management system with a contact (by phone or e-mail or other medium) that reviews what’s just been covered and addresses answer any questions. DMP can help with every one of these steps—before, during and after the event itself. Our experience includes on-line/off-line webinars, live seminar series, executive breakfasts, multi-city trade shows, partner events, user conferences and more. We share your goal of driving attendance and capturing valuable information, thereby enhancing your events and helping to maximize ROI. Learn more. |
“DMP is remarkable at implementing a winning seminar series, accomplished in all formats of audience acquisition, registration, data capture, database tracking and reporting—a true one-stop shop. They put qualified ‘butts in the seats,’ require no unnecessary hand-holding, make my job easier and are even priced right. All with extraordinary results.” Debra Schellenberg How to make event marketing pay for itself. In this example, a major OEM invested $25,000 in contacting and qualifying the booth registrants after a major even, which translated into significant time savings and $4 million in aggregate revenue opportunities—a Ratio of 160:1 |
