I'M IN MARKETING

I’m in marketing, and I have a crazy dream: to see $1 invested in lead generation turn into $50 in sales pipeline. That way, I know my programs are working and my sales people are well fed and happy. And here’s another dream: to stay on top of performance of my lead generation programs so I can keep senior management informed and request additional funding to keep successful campaigns going.

DMP has made these dreams come true. Using my definition of a qualified lead DMP has:

• Filled my pipeline with BANT quality prospects.
• Followed up on new data, such as contacts from trade shows, within 24 hours, so the contact doesn’t go cold.
• Uploaded leads directly into my CRM system upon request.
• Produced dashboard reports that have kept me informed about progress toward objectives, so I know exactly how many leads have been produced and how many sales reps should be assigned for follow up.

Best of all, DMP thinks like I do and is a dependable extension of my team. They take the weight off my shoulders with tools and services that make my job easier, whether it is finding new audience lists or justifying my decisions through case studies from other clients in similar industries. And finally, I know that I can bring new ideas to my DMP Program Manager and get insights and help with implementation. She is always watching my back and responds to urgent requests, turning them around quickly.