News
DMP is providing thought leadership to the B2B marketers with complex sale solutions and products. We provide workshops, speakers and instructors to corporate clients, as well as for associations and educational institutions.
Panelist Engagement:
On February 20, 2008, Debra da Costa, President of Direct Marketing Partners, will be participating as a panelist, representing the agency perspective at the Northern California DMA luncheon on the topic of “How Not to Be Fired over Your Next Telemarketing Agency Selection."
Educational Courses:
University of California at Santa Cruz - Extension program
Course: Optimizing Sales Lead Management. (X400.049 BUSAD)
Instructor: Tom Judge VP Strategy & Business Development, Direct Marketing Partners
Dates & times: Check the UCSC-extension web site below for the latest schedule.
Or call DMP at 800-909-2626 xt. 4000
Location: Sunnyvale, CA campus.
Registration: http://www.ucsc-extension.edu/
List of resources and papers:
Ask about our FREE series of Lead Generation Best Practices papers, and learn how you can avoid the “seven deadly sales lead sins”:
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The Dreaded Qualified Lead Deficit Syndrome
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The Un-qualified Lead Tar Pit
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The CRM System Bottleneck Blues
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The On-line Zombie Lead Fake Out
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The Overly Simple Simon Sales Appointment
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The Click Fraud Farm Frenzy
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The Trade Show Houdini Gotchas
Direct Marketing Partners publishes multi-touch, multi media case study. April 2007
(download pdf)
Links to relevant associations:
Sales Lead Management Week Information
Sales Lead Management Association
Direct Marketing Association of Northern California