Bull’s-eye Target Accounts with DMP’s Account-Based Marketing Service

Account Based Marketing

As a B2B marketer, you may be aware that account-based marketing (ABM) can be a powerful strategy. If done right, ABM is an enterprise go- to- market tactic with a long track record of improving:

  • Sales in target accounts
  • Lifetime value of key accounts
  • Close rates
  • Marketing ROI

What you may not know is that DMP has been leading the charge in ABM since 1991, when database marketing was all the rage.

How does the ABM approach work?

  • ABM, is an approach which requires alignment with the sales team.
  • In large accounts with complex sales, there are multiple players you need to reach to initiate the sales process and close the sale. This can be arduous and time consuming for the sales team. There are primary decision makers, key influencers, end users, technical teams, procurement departments and other stakeholders involved in the selection process.
  • The heart of an effective ABM strategy is nurturing these various relationships. ABM is proactive in its intent to identify your key targets, connect with them, determine their roles and needs and communicate your value proposition from each contact’s unique perspective.
  • ABM focuses on your specific target accounts and favors highly personalized outbound strategies over inbound to achieve your desired results. And this is where DMP can help your company shine.
  • DMP’s contact center representatives are professional listeners and B2B communicators. Our clients benefit from extensive training DMP reps receive about our clients' business and direct marketing tele-prospecting best practices. We're adept at navigating the enterprise and dealing with high - level decision-making executives, as well as their gatekeepers and admins. Our reps build relationships on your behalf within your target accounts, presenting your messaging, sending appropriate content as well as responding to inbound inquiries via personalized calls, chat, email, web forms, etc.

DMP’s strategy is to help companies focus on their buyer’s journey. If both sales and marketing are focusing efforts on your target accounts, there is more opportunity to convert them.

To learn more about how DMP can help you develop a winning ABM strategy, please contact us.