Webinars

Webinars have become a popular and efficient way to communicate a marketing proposition—but just scheduling and promoting a webinar isn't enough. Marketers need to ensure that registrants will actually show up and that the event will deliver an engaging and memorable experience with no technical distractions.

DMP provides end-to-end webinar promotion in conjunction with our trusted partners which includes promoting the event, registering attendees, producing the webinar, and following up after the event. We blend industry contact databases, social media and your own customer and prospect lists to cast a wide net and build registration numbers. Then we follow up with multiple touches to reduce the proportion of no-shows and to build value so that attendees are more likely to stay till the end of the session.

Actual production of the webinar includes the event itself—which can include live or recorded video, a PowerPoint with narration, a shared desktop or some combination of these content sources—and the interface which attendees use to view and possibly interact with the presenters. We anticipate, and solve, technical glitches which keep qualified leads from accessing your site. The content becomes king and the viewing experience is as seamless as attending an in-person event.