There’s never a requirement to combine our services in order to use Direct Marketing Partners. However, clients can enjoy significant synergies and economies of scale when we are able to apply research and experience to more than one campaign, or hand off a project to another DMP function as a logical next step that saves time.
Here are some of our most popular “bundles” and their applications:
Go-to-market launch and test packages
-
Objective: target demand generation/lead generation campaigns, testing combinations of messaging, offers and direct marketing / telemarketing touches to document the best process and establish benchmarks
-
Target market prospect list research and acquisition
-
Deliverables: Weekly review teleconference focused on marketplace results and comprehensive reporting metrics
-
Applicable to direct or channel programs
top
Ongoing sales lead pipeline delivery programs
-
Objective: refine direct marketing and calling touch campaigns to optimize conversion rates
-
Alignment of qualified sales lead flow with sales revenue goals
-
Response inquiry qualification
-
Measurement and ROI
-
Deliverables: Weekly review teleconference focused on marketplace results and reporting metrics, and strategic recommendations for review
-
Applicable to direct or channel programs
top
Event support packages
-
Objective: audience acquisition through management and execution of seminars and other events
-
Pre-event audience acquisition including invitation design, e-mail/direct mail and telemarketing touch campaigns
-
Registration, confirmations and reminders
-
On site lead capture and data collection systems
-
Post event follow up, fulfillment and lead qualification
-
Satisfaction surveys
top
Reporting dashboards, metrics and analysis
-
Objective: design and deliver insight tools for use by marketing management in a highly intuitive format
-
Custom reports and dashboards focused on campaign results
-
Initial go-to-market benchmarking metrics
-
Analytics of the data to interpret marketplace trends and as a basis for future strategic planning.
top
Diagnostic and consulting engagement services
-
Objective: to identify marketing-through-sales gaps
-
Consulting session to diagnose the issues
-
Written report with findings
-
Prioritized recommendations for implementation
Ask us for details... or ask how we can create a custom bundle for your organization!
top
|
