Services

Channel Partner Marketing

If your sales strategy calls for leads to be fed through a channel marketing partner, then you face additional complexity along with multiplied opportunities. Channel marketing can greatly increase the reach and volume of your sales. But sales leads, which could be successfully worked internally, may not be as productive when a channel partner has its own sales force and methodology.

Making channel partner programs succeed is a DMP specialty. We can provide turnkey lead management programs based on the same best practices utilized for our own multi-touch campaigns, so that even a small or startup partner can enjoy the sophisticated methodologies found at large and experienced firms. Depending on your requirements, programs can range from simple to complex multi-partner channel support programs. Here are a few of DMP’s channel marketing offerings:

• Develop and build new partner prospect lists with value add data overlays.

• Outbound calls to navigate partner installed customer bases and to deepen/widen penetration into unknown areas of opportunity.

• Expand solution offerings to new departments and line-of-business decision makers.

• End user lead generation, qualification, management, tracking and accountability for channel partner sell-through opportunities.

• Partner sales lead pipeline tracking in a dashboard format and sales ROI analysis.

• Channel follow-up by neutral third party

If you need to boost channel sales or if you’d like help identifying problems or opportunities in an existing channel marketing program, we can conduct a formal audit of procedures and performance. We’ll examine current programs and recommend improvements while remaining sensitive to your relationship with your partners. Even industry veterans are often surprised at the revenue stalling and or poor follow through which are uncovered in this process.