Services

Copywriting and Creative

David Ogilvy said it best: “If it doesn’t sell, it isn’t creative.”

When your business depends on generating and working high quality sales leads, the most important role of the creative is to serve as the front end of the sales pipeline. Your words and images should have the same impact and communicate just as personally as a live salesperson who has researched the individual prospect’s needs, makes a persuasive presentation, and is able to answer questions and respond to directions in real time.

That’s why our creative tends to look and sound very different from traditional campaigns, which aren’t built for response in a B2B environment. Instead of catchy taglines, we invest our creative time in research—and sales training for our copywriters. Direct mail communications resulting from this process tend to be highly personalized with a design and tone that confirms the recipient’s status as a key decision maker. E-mail is spam free and to the point, recognizing that the reader’s time is valuable.

Our copywriters and creative teams do get awards from time to time, but more important, they get results—the high-quality leads your sales force demands Not only are the responses qualified, they tend to be well-informed about your product or service and interested in learning more. That’s how we do creative at DMP.