Services

Database Marketing and Management

Information is the life blood of a successful B2B sales organization. All historical campaign results and current customer or prospect data must be maintained in a format that allows flexible interpretation and ready access at any point in time. The result is a rich knowledge storehouse that can be used both for immediate analysis and long-term planning.

At DMP, data is managed in our LeadCenter software platform—a proprietary system which can be customized based on the needs of each client. LeadCenter adapts readily to the import of existing client or third-party data and can “go live” in a matter of days for a new client or program; once the systems is up and running, changes can be implemented in a matter of hours. This gives our clients unprecedented agility in strategizing and analyzing their campaigns.

We capture customer and prospect responses from multiple offline and online touch points—including inbound responses from sources such as web forms, search and e-mail, along with offline vehicles such as toll free 800 calls, trade show events and outbound calling campaigns. Our advanced database architecture allows frequent tactical reporting in a dashboard format, giving our clients a powerful and immediate view of the performance of their campaigns.

For maximum flexibility and rapid response to market conditions, clients can choose an on-line hosting option with secure 24/7 access to data and sales lead information, as well as powerful management reporting. This hosted option comes with powerful data mining tools to enable strategic analysis. Each client owns its data and Direct Marketing Partners does not resell any client owned data.

Of course, DMP provides the full range of traditional database processing and cleansing functions including de-duping, merge-purge, appending, sorting and selecting targets. Projects can include specialized services such as integration of third party information, database/list building, personalization and versioning.