Services

Direct Mail Services

Even with today’s printing and postal costs, direct mail can be an economical and effective marketing vehicle—provided it is managed as part of a multi-touch program that also combines telephone, e-mail and other channels. And that’s how we do direct mail at DMP.

Our typical direct mail promotion looks and feels very different than mass-produced media. It is generally printed in smaller quantities and promotes a specific event such as a key value proposition, seminar or product launch. The elements are often highly personalized and may make use of state-of-the-art variable digital printing techniques, in which images and other multi-color elements can be adjusted based on what we know about the reader.

The result is a thoughtful, persuasive communication that reinforces and extends the relationship between our customer and their audience. And—compared to industry standards in which a single stage direct mail piece produces a 1-3% response with maybe 6-10% of responders qualified as true sales leads—DMP direct mailings integrated with other contacts may produce a 20-25% response and another 15-20% as qualified leads. We call that an “unfair advantage” for our clients!

Of course, we offer a complete range of one-stop-shop direct mail services to help accomplish client objectives. This includes excellent creative design/formatting and copywriting, messaging, printing (off-set, laser and ink jet), list targeting (list research, list procurement, list data enhancements and versioning), database (design, development, maintenance, de-dupe, merge-purge and mail-merge) to maximize budgets, mail processing (personalization, labeling, tabbing, folding, collating, inserting, stamping, postage (stamps, indicia, metering), fulfillment, priority mail, packaging, shipping and reporting.

FREE “Booster Index”
case studies

You’ve heard about the potential gains from multi-media, multi-touch marketing campaigns. But what’s the right mix of media and timing for optimal results? Answer: DMP’s “Booster Index”, including a precise measurement of the gain (or loss) from running multi-touch vs. silo campaigns. With this index in place, B2B marketers have a clear view of the improvements achieved as they test multi-media campaigns. Find out more by reading these free case studies.

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