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EventsIf your organization relies heavily on seminars, trade shows or other events, then you know the importance of building maximum attendance or registration and then capturing accurate and complete information to transfer to your sales force. You work hard to generate these leads—and DMP can help you make sure none of them goes to waste. We can assist at each stage of event management before, during and after the event—including planning the event, promoting it, generating registrations and attendance and then following up with attendees and no-shows. Our available resources includes database marketing, creative, printed and or HTML e-mail invitations, inbound registration center, outbound telemarketing, web registration landing pages, confirmations, signage, name badges, management and complete reporting of results. For companies that rely specifically on trade show investments, DMP offers a turnkey, trade show lead-capture system on a rental basis, complete with custom software and badge scanners delivered onsite. You’ve invested to get people to your booth—now don’t let them get away before you acquire the valuable information on their title and their needs in a format that can feed into your CRM/SFA system. Learn more. |
“There are a number of very qualified firms...but I've personally worked with one that stands above the rest and whom I can recommend highly for not only on-site show support but more importantly for strategic insight. That firm is Direct Marketing Partners.” Trip Anderson How to make event marketing pay for itself. In this example, a major OEM invested $25,000 in contacting and qualifying the booth registrants after a major event, which translated into significant time savings and $4 million in aggregate revenue opportunities—a Ratio of 160:1 |
